In this day and age, we live in a world of ideas and ideas are expressed through language. That means language matters.

It seems there are quite a few people who don't like the word ‘microbusiness.' They feel it somehow makes people take a negative view of them and their enterprise. They believe it causes others to view what they do as stuff to be taken lightly.

And in some cases, that might be true — but it's beside the point.

So, here's a thought for you to ponder.