Nov

30

Differentiation is easier than it ought to be

November 30, 2006 | Leave a Comment

It’s a sad commentary on that legendary American pride in workmanship when you can differentiate yourself as extraordinary simply by being willing to pick up a branch.

Nov

30

Daring to do

November 30, 2006 | Leave a Comment

One of the things about running your own small or microbusiness that falls under the category of Not For The Faint of Heart is the way it constantly challenges you to go outside your comfort zone.
In fact, in many ways, running your own business is an ongoing act of courage.
For many of us, the greatest […]

Nov

29

December shopping till you’re dropping

November 29, 2006 | Leave a Comment

Now that the election is over, attention turns to the other upcoming biggie: just how is everybody going to do during the year-end shopping season?
There’s a certain amount of nervousness attached to the question, since economy observers are expecting the sky to fall sometime soon. For many, the big question is when — before the […]

Nov

28

Buzzy corporate marketing bees

November 28, 2006 | 2 Comments

News flash: you don’t get people to say nice things about your company by controlling the conversation. The only thing that happens when you try to control the conversation is that they still say mean things about you when they feel they need to, but they do it behind your back.

No, you get people to say nice things about your company by giving them nice things to talk about.

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