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August 29, 2005
Getting testimonials, more or less painlessly
You know, the Duct Tape Marketing blog really is well-named. My favorite thing about Jan Jantsch is that his marketing ideas really are low-cost or no-cost strategies that can be implemented by the most cash strapped microbusiness.
For example, I really like this idea about how to generate usable testimonials from your current customers. Of course, Jantsch writes for the consulting/coaching/business services crowd but his ideas are applicable pretty much across the board.
And it's a very clever idea.
Unless you're skittish about giving references to prospects because you're really lousy at what you do. Under those circumstances, it seems there's little that can help you.
Posted by The Journal Blogger at August 29, 2005 09:25 AM
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