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August 29, 2005
Now go kill yourself
Here's a message for squeamish marketers (especially those inclined to whine about it):
| If you're interested in creating passionate users, or keeping your job, or breathing life into a startup, or getting others to contribute to your open source project, or getting your significant other to agree to the vacation you want to go on... congratulations. You're in marketing. Now go kill yourself. |
Now, before you hire the hit man to go after either me or her, consider the chart below.
You see that the version of marketing that we are doing these days is not anything like the slimey, manipulative, used-car-salesman stuff that makes so many of us turn green whenever we think about it.
Kathy posits that an important part of the problem is the connotations attached to the word marketing. What we really need, she says, is a new word.
Any ideas? Make a suggestion ... here or there.
Posted by The Journal Blogger at August 29, 2005 09:56 AM
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