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August 29, 2005
Yes, Virginia, they do enforce CAN-SPAM
Following up on the fine work some of the 'Net's more conscientious newsletter publishers I've previously mentioned here, who have been trying to get their readers up to spead on CAN-SPAM compliance, Information Week today ran an Associated Press story that tells what can happen if you're not compliant.
Granted, the folks arrested and charged were willful spammers (porn spammers, to boot!) and, in reality, it is unlikely that the FTC is going to go after Cleo's Cheesecloth Haiku newsletter with its 128 subscribers.
But, just because you're insignificant doesn't mean you get to ignore the law.
So, if you don't know if you're CAN-SPAM complaint, go find out. And if you're not compliant, get with the program.
Posted by The Journal Blogger at August 29, 2005 10:52 AM
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